
What are REALTORS doing to earn their commission is a question that is not special or new. However, you may hear this more in 'Today's' economy. I remember the first time a client asked me "why" they needed to "pay" 6% for the sale of their home? I had a quick response in my head. It was sweet, professional and to the point. Then I paused, I decided to address the question after I asked a question, "may I show you a few things?" was answered with a "yes!"
What would you pay for a professional to sell your property? They answered, "How about 1 1/2%, that's enough right?" At that point I showed them a CMA and Market Strategy I personalized for their property. It was actually a few pages which included a list of advertising venues, timeline and open house schedules. They were excited about the professional photos, virtual tours, internet marketing and prints ads. The T.V./Radio ads were over the top and they thought it would be exciting to see their home featured that way. The fact that their neighbors would hear about their house for sale by me walking the neighborhood helped them understand the physicalities of this demanding position. "Wow" is the response I received after reading the marketing plan. I reminded them that they deserved V.I.P. service.
Then I gave them the contract with the 6% commission and they eagerly signed it.
After careful review and much and excitement about all the attention and V.I.P. services they would receive, they signed with enthusiasm.
REALTORS are doing what they need to do to provide quality service in a market that is saturated with obstacles. We are more diligent, resilient, resourceful and patient. While we may all work differently we understand that we are here to serve YOU.
You should expect to get what you pay for and never expect more than you're willing to give. But it's true it's always nice when you get more than you ever expected, when you get xtraordinary service.
With me you're in the V.I.P. (Very Important Person). You become a part of the LUXE Group .
Most deals are time consuming and budgets are stretched but you can count on professionalism that deserves fees paid for services rendered.
Many are in dire situations. Tell me if you were on trail for a serious crime would you request your attorney take a pay cut to represent you? And would you expect the same dedicated, quality service if they agree? This is what we do. This is a profession and we are professionals.
"Successful people aren't born that way. They become successful by establishing the habit of doing things unsuccessful people don't like to do. The successful people don't always like these things themselves; they just get on and do them."
Much success to you.
My best,
Felicia Romano
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